Implantação do google analytics na remat e análise do per l dos usuários

Abstract

REMAT comes constituting as a scientific periodic since 2015, having as mission to share educatives practices and research results that relate with the Math. Looking for the journal improvement, evolutions occur in its processes and fluxes, and issues as digital accessibility were addressed, as well it was invested in the journal divulgation by means of e-mail, institutional website and social networks. A research realized in the REMAT headquarters Campus by an online form aimd to trace the reading profile of servers and students, having as main results that digital and printed materials are the preferential reading source of this public. However just 34% of the interviewed, although belonging to the academic background, have as habit to access scientific periodics. To encourage the search for scientific knowledge and to characterize REMAT readers, the newest implement that the periodic joined was Google Analytics, an online software for accesses analysis which is available for free by Google. The diversity and nature of collected data, although still very recent, present potential not just for mapping readers profile, but also their necessities and preferences. Collecting and analysing these information will allow to offer to the target public even more quality content and access facilities.